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EXPERIENCE


Bloomingdale’s

SEO Content Strategist
March 2024 – Present

Duties:

  • Researched keywords and wrote SEO-driven copy across all categories with a focus on beauty, accessories, shoes, and menswear.
  • Uploaded customer-facing copy to the CMS and acted as the final editing and formatting touchpoint for each piece.
  • Edited agency copy for content, clarity, spelling, and grammar.

 

Bloomingdale’s

Copywriter
June 2014 – March 2024

Duties:

  • Developed product descriptions for all business categories, including beauty, ready-to-wear, menswear, kids, home goods, and accessories.
  • Elevated brand presence and engagement through captivating copy across all social media platforms.
  • Crafted weekly editorial e-mails and website messaging for lingerie and beauty, occasionally contributing to accessories, menswear, and loyalty campaigns.
  • Led the conceptualization and execution of seasonal lookbook and campaign copy for web and catalog.
  • Spearheaded a format and content restructure of beauty product descriptions, resulting in a notable increase in web sales (up to +200% for some products).

 

Bustle Digital Group

Commerce Writer
Sept 2020 – Sept 2021

Duties:

  • Authored product round-ups and shopping guides for fashion and lifestyle verticals including Bustle, The Zoe Report, and Elite Daily.
  • Conducted research and sourced products from affiliate companies for SEO-based articles.

 

La Garçonne

Content Coordinator
Sept 2012 – June 2014

Duties:

  • Managed product pages, overseeing scheduling and gathering photos, copy, pricing, and inventory.
  • Merchandised and maintained visual order of products on the e-commerce website to ensure a seamless customer experience.
  • Handled all product markdowns.
  • Created unique shopping pages to complement feature stories.

 


EDUCATION


California State University – Fullerton

B.A. in Journalism
Jan 2011

  • Coursework: Feature writing, article writing, copyediting, creative writing, photojournalism, web and graphic design, business ethics, English grammar.
  • Activities & Societies: Society of Professional Journalists, Daily Titan Newspaper

 


TECHNICAL SKILLS


  • Adobe Creative Suite
  • HTML/CSS
  • Microsoft Office/iWork/Google Suite
  • Mac and Windows
  • ChatGPT/AI