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EXPERIENCE


Bustle Digital Group

Commerce Writer
Sept 2020 – Present

Duties:

  • Writing product round-ups and shopping guides across fashion and lifestyle verticals for Bustle, The Zoe Report and Elite Daily
  • Sourcing and researching products from affiliate companies for SEO-based articles

 

Bloomingdale’s

Copywriter — Intimates, Beauty & Social Media
June 2014 – Present

Duties:

  • Creating copy for all social media platforms and accounts
  • Writing descriptions for all lingerie, sleepwear and beauty products, and assisting with accessories, home goods, ready-to-wear, kids and menswear
  • Crafting weekly on-brand e-mail and website messaging for intimates and beauty, with occasional work in accessories, menswear and loyalty
  • Creating seasonal lookbook and campaign copy for web and catalog, starting with thematic conception through to launch
  • Liaising with the warehouse staff to correct copy discrepancies across all categories
  • Concepted and executed the format and content restructure of beauty product descriptions, resulting in a notable spike in web sales (some products saw up to +200%)

 

La Garçonne

Content Coordinator
Sept. 2012 – June 2014

Duties:

  • Preparing product pages (including scheduling and gathering photos, copy, pricing and inventory) and overseeing the upload through to the finish
  • Managing and organizing the fashion closet inventory
  • Product copywriting
  • Merchandising and maintaining visual order of products on the store website
  • Managing all product markdowns
  • Creating unique shopping pages to align with features
  • Assisting with fashion photoshoot preparations and creation of sitting sheets
  • Providing general assistance to all department heads and CEOs

 

Vision InfoSoft Corp.

Content Manager
June 2011 – Aug. 2012

Duties:

  • Managing a group of freelance writers and their earnings
  • Creating fresh article ideas
  • Copyediting
  • Copywriting
  • Interviewing customers for case studies
  • Social media maintenance
  • WordPress and website management (HTML & CSS)
  • General assistance to the marketing manager

 

Skinnie Entertainment Magazine

Intern & Staff Writer
June 2010 – Aug. 2012

Duties:

  • A 3-month internship of feature writing, column writing, blogging and marketing
  • Then, a staff writer position responsible for two monthly sections (film news & album reviews) in addition to longer features

 

Daily Titan Newspaper

Features Editor
Aug. 2010 – May 2011

Duties:

  • Managing staff writer assignments
  • Fact-checking
  • Section editing
  • Copyediting
  • Page layout and design
  • Pitching story ideas
  • Occasional front-page work
  • Staff writer in features, opinions, A&E, news

 


EDUCATION


California State University – Fullerton

B.A. in Journalism
Jan 2011

  • Coursework: Feature writing, article writing, copyediting, creative writing, photojournalism, web and graphic design, business ethics, English grammar.
  • Activities & Societies: Society of Professional Journalists, Daily Titan Newspaper

 


TECHNICAL SKILLS


  • Adobe Creative Suite
  • HTML/CSS
  • Microsoft Office
  • Mac and Windows