EXPERIENCE
Bustle Digital Group
Commerce Writer
Sept 2020 – Present
Duties:
- Writing product round-ups and shopping guides across fashion and lifestyle verticals for Bustle, The Zoe Report and Elite Daily
- Sourcing and researching products from affiliate companies for SEO-based articles
Bloomingdale’s
Copywriter — Intimates, Beauty & Social Media
June 2014 – Present
Duties:
- Creating copy for all social media platforms and accounts
- Writing descriptions for all lingerie, sleepwear and beauty products, and assisting with accessories, home goods, ready-to-wear, kids and menswear
- Crafting weekly on-brand e-mail and website messaging for intimates and beauty, with occasional work in accessories, menswear and loyalty
- Creating seasonal lookbook and campaign copy for web and catalog, starting with thematic conception through to launch
- Liaising with the warehouse staff to correct copy discrepancies across all categories
- Concepted and executed the format and content restructure of beauty product descriptions, resulting in a notable spike in web sales (some products saw up to +200%)
La Garçonne
Content Coordinator
Sept. 2012 – June 2014
Duties:
- Preparing product pages (including scheduling and gathering photos, copy, pricing and inventory) and overseeing the upload through to the finish
- Managing and organizing the fashion closet inventory
- Product copywriting
- Merchandising and maintaining visual order of products on the store website
- Managing all product markdowns
- Creating unique shopping pages to align with features
- Assisting with fashion photoshoot preparations and creation of sitting sheets
- Providing general assistance to all department heads and CEOs
Vision InfoSoft Corp.
Content Manager
June 2011 – Aug. 2012
Duties:
- Managing a group of freelance writers and their earnings
- Creating fresh article ideas
- Copyediting
- Copywriting
- Interviewing customers for case studies
- Social media maintenance
- WordPress and website management (HTML & CSS)
- General assistance to the marketing manager
Skinnie Entertainment Magazine
Intern & Staff Writer
June 2010 – Aug. 2012
Duties:
- A 3-month internship of feature writing, column writing, blogging and marketing
- Then, a staff writer position responsible for two monthly sections (film news & album reviews) in addition to longer features
Daily Titan Newspaper
Features Editor
Aug. 2010 – May 2011
Duties:
- Managing staff writer assignments
- Fact-checking
- Section editing
- Copyediting
- Page layout and design
- Pitching story ideas
- Occasional front-page work
- Staff writer in features, opinions, A&E, news
EDUCATION
California State University – Fullerton
B.A. in Journalism
Jan 2011
- Coursework: Feature writing, article writing, copyediting, creative writing, photojournalism, web and graphic design, business ethics, English grammar.
- Activities & Societies: Society of Professional Journalists, Daily Titan Newspaper
TECHNICAL SKILLS
- Adobe Creative Suite
- HTML/CSS
- Microsoft Office
- Mac and Windows